About
Hello, I'm Adnan, a creative director and filmmaker with over twenty years' experience collaborating with artists, cultural organisations and creative teams.
I grew up in the 70s and 80s, absorbing everything from bold, anarchic Bollywood cinema and spaghetti westerns to the unsettling public information shorts and eerie children's TV that defined the era.
I use narrative thinking and visual storytelling to help people understand what their work is really about and shape how it's expressed. I'm often brought in when things are still undefined: someone has a vision but can't articulate it, a project that needs focus or a story searching for its thread.
I work with: Artists, cultural organisations and creative studios on projects that need time and conceptual direction, from vision and strategy through to film and digital experiences.
Agencies and studios on freelance creative direction, brand narrative, campaigns and design.
Background in storytelling and design
Over fifteen years as a creative director, working with ABRSM, Into Games, Innovate UK, University of the Arts London and others.
I'm currently making short films and developing a feature.
